Nowadays, creating a website is easy. Easier than ever before, as you can choose from dozens of well-known website builder web-apps. However, if you don’t want to spend hours learning their very own website builder, then you will find yourself in a tough position. That is why we created Espressite where, anyone can create a website within minutes, thanks to our AI-powered designer. No more drag and drop, just you, a coffee and your very own personal virtual web-designer. If you managed to successfully build and publish your website, then you are far from the finish, now comes the hard part. Getting the word out and promoting your website. One way to do this is by submitting your website into an online directory. Have you ever heard about Yellow Pages? You submit info about your business, like the URL of your website, the type of content that can be found on your site etc., then you will be registered into their database. This means that next time, when someone searches a type of business like yours, then he can stumble upon your website. Let’s begin. Google Help your website to be found by the biggest search engine on the web. Bing After Google, Bing is the second most popular search engine where you can submit your website. Yahoo Not free anymore, but still a remarkable directory. Google My Business You will be listed not only on Google Search, but also on Google Maps too, so if you are a traditional brick & mortar store, then users who are near you can easily find you on Google Maps. Bing Places Similar to Yellow Pages, you can upload pictures, service hours and other information. Merchant Circle Get your business in front of millions of new visitors. Mastermoz You can choose from a free or paid listing. Best of the Web! They will help you to get noticed but it comes with a yearly or one-time cost. Moo-Directory A 100% human edited online directory. SubmitX Submit your website to 776 search engines and online directories. Dir Journal A website directory with categories but only for paying users. Mix.com Formerly called StumbleUpon, you can share your great product with early adopters. URLMoz Apart from listing your website, you can submit articles but, this requires a paid membership. Submit Express If you do not want to bother submitting your website to 70+ search engines, then you can do this just by submitting into one directory, and that is Submit Express. Quick Directory You can add your site to three different categories. eLocal A free and fast (only three steps) to list your business. Pegasus Directory A free, human edited web directory. Business.com In case you have the bucks to spare, then you can use this paid online directory. EZ Local Another free directory that will help you to be found by search engines. Entire Web Submit your website to several search engines with just one submission. Insider Pages Claim or create your free business listing so potential buyers can find you. MapQuest Post your business with phone numbers and other details. Sighber Cafe Choose your category or submit a new one if you can’t find an appropriate one. Prolink Directory Free with optional membership options, where you can add deep links. Link Directory A simple categorized paid directory. Yellow Pages You can list your business, it’s opening hours, services, even you can use Yellow Pages ads to promote your business on their site. Linkdir A SEO friendly and free web directory. So Much A link directory that focuses on categories. Manta Business directory but right now only for businesses from the United States. Amray A free basic or paid premium listing for your website. ExactSeek You can submit your website for free with optional premium services. Superpages A local business directory. Simply Worth A free online directory with premium features. A1 Web Directory A simple and free website directory. Local Another business directory :) There you go, 35 places that you can submit your website for an added exposure. Now it’s your turn. Make a cup of coffee and start submitting your site to each of the abovementioned website directories. In case you want to know more about how to promote your website, then you should browse our blog. Don’t have a website yet? With the help of artificial intelligence, you can generate one based on your personality in just a coffee break. Start Now For Free!
Ever had an idea that you wanted to test without spending too much time on validation? Fortunately, building a website can help you with that. You can set up a one-page website, called a landing page using your own domain, all that, without any coding skills. As the user’s attention span is getting lower every few years (now it’s around 8 seconds), you have to grab their attention before they get bored and leave your site. Landing pages are optimized just for that, by using short messages and pictures, that will get straight to the point. Below, I’ll show you 3 of the best landing page builders on the market, that you should be using in 2018. Instapage With more than 200+ customizable, mobile-optimized templates, Instapage is one of the go-to tools, when it comes to landing page building. Let’s take a look at the features that Instapage can offer to us. Analytics Integration One powerful feature of Instapage is the ability to integrate your landing page with Google platforms, like Analytics and AdWords. This way you can track your cost-per-visitor and leads in real-time. Retargeting While we are talking about Adwords, with Instapage you can even drop-in a pixel to track every external conversion. With this, you can use Facebook Ads to retarget those visitors, who didn’t initially converted on your website. InstaBlocks You can build your own landing page with the help of Instapage’s so-called Instablocks. These are individual pre-designed page blocks, like headers, pricing tables etc. By dragging and dropping these, you can set-up your landing page in no time. If you cannot find the right block among the thousands of block templates, then you can create your very own one. Test, Test, Test One more handy feature for those who like to test their landing page is the ability to revert to an earlier version of the webpage. Also, you will get heatmaps integrated into your landing page, so you don’t have to use any 3rd party apps, like Hotjar. With the help of Heatmaps, you will know what the visitors are doing on your website by tracking mouse movement, clicks and scroll depth. In case you were not familiar with heatmaps before, then from now on, you will never build a landing page without using one. While we are talking about testing and optimization, with Instapages you will have the ability to test the conversion rate of multiple variations, like design, layout and content of your website. Capturing that lead With the help of customizable forms, you can get more information from your visitors, apart from just a single email. Of course, the information can be sent to your favorite marketing applications, like Mailchimp, Salesforce etc. Also, you can use the integrated exit-intent popups with your landing pages to give your visitors a last chance to sign-up. Pricing All that great feature comes for 129 USD per month or if you opt-in for the yearly plan, then it only sets you back 99 USD per month with 14 days of free trial. Ship by Product Hunt In case you have the budget and want to be seen by thousands of early adopters, you gotta use Product Hunt’s very own landing page builder called Ship. Apart from collecting sign-ups in the form of emails, it comes with embeddable widgets. One of them is the direct messaging function that lets you start a conversation with a visitor as soon as he lands on your landing page. Of course, you will get basic things, like analytics to track the effectiveness of your site and the ability to integrate thousands of web apps, like mailchimp or Zapier. One of the best features of Ship is, that you can A/B test your landing page’s content. So if you are not sure that your catchy title will grab the attention of your visitors, then you can always test an alternative one. What is the biggest problem of any entrepreneur who wants to validate his/her idea? If you said, getting traffic, then you are right. Now you’re thinking that Ship can solve this problem too :) You’re absolutely right. Being in the Spotlight As you have already guessed it, Ship’s best feature is that your landing page will be showcased on the Product Hunt homepage as a featured product. In case you don’t know what Product Hunt is, then let me tell you that, it is the go-to page of every early adopter who are anxiously waiting to get their hands on the newest, shiniest beta products on the market. Just think about it, getting in front of thousands of early adopters is priceless. While we’re at it, let’s talk about pricing. You can start a basic account for free, but you will only get a simple landing page with an email form. If you want to get featured, run surveys and get unlimited chat messages with your subscribers, then you need to go pro for 79 USD per month. There is even a higher tier, where you can use A/B testing, integrate web apps and analytics. Apart from these, you will be able to use Clearbit, which will help you identify your signed-up visitors. But this comes at a price of 249 USD per month. Of course, you can pay a yearly fee, which will cost you 199 per month. Unbounce More than 125 templates, each customizable with the help of a drag and drop builder, you can build your very own mobile-optimized landing page in minutes without any coding skills. One of the most notable feature of Unbounce is the dynamics text replacement. This will help you to replace content, like the header title, based on the search query of the user. Sticky Bars and Lightboxes Apart from the ability of using timed popups that makes sure that your visitor gets the intended message after a set of time delay, you can increase the conversion with the less intrusive sticky bars. Sticky bars are useful if you want to pass a message about an important announcement while the visitor is scrolling through your landing page. These sticky bars and the traditional popups can be scheduled and targeted by URL, Location and even based on Cookies. Of course, leads captured with these tools can be passed into your favorite analytics and marketing tools. You can even create stylish Lightboxes, that will help maintaining the style of your landing page while improving the user experience. This is done by, hiding the lead generation form until the user is committed to taking the necessary action, like clicking on a button. As with the previously mentioned landing page builder tools, Unbounce also gives you the ability to: test your ideas with the help of A/B testing, get real-time data by connecting with your Google Analytics, style custom made lead generation forms. Pricing You can start with a free 30-day trial before you commit to one of the pro plans, that starts from 99 USD per month up to 499 USD per month. As always, in case you opt-in to use the yearly plans, you can save a few dollars per month. Summary There you go, these are the top 3 landing pages for validating your ideas. They are good but a little pricey. Fortunately, you can test your ideas even faster and for free with Espressite. Thanks to our AI-powered designer, you can set up your landing page for free in just a coffee break. Best of all, you don’t have to learn anything new in the process. You’ll feel like you are talking with your very own web designer while sipping your espresso. Start now for Free! Now it’s your turn to choose from one of them and start validating your idea.
Are you looking for high quality and stylish photos for your website without paying top dollars for a photographic studio? Well, wonder no more, as you will be introduced to 10 sites where you can download the ideal picture for your website for free. 1. FoodiesFeed In case you want to spice up your site with delicious food pictures, then you will love FoodiesFeed. According to their policy, you can publish, modify and distribute their photos, even for commercial purposes. Ref 2. Unsplash Gorgeous stock photos in multiple high resolutions, that is Unsplash. Preferred by photographers to showcase their work, you will definitely find top quality photos that you can see nowadays on websites built by Espressite. There is even more, Unsplash has a user-friendly api, which can be helpful for your own projects. You can use any photo, even for commercial use by giving credit to the photographer. Ref 3. Moose If you are looking for a minimalistic look, then Moose is the site you want to visit. You can use their photos in exchange for a link to their site or buy it if you really want to get rid of that link. Sounds like a good deal. If you cannot find what you are looking for, then you can request an image and they will shoot, render and compose it in exchange for a free link. Ref 4. Pexels Step up your game by using videos instead of static photos. With Pexels you can use short 20 second videos to spice up the style of your site. It’s free, can be used for personal or commercial purposes and you don’t even have to give attribution to the original source. Ref 5. Pixabay With more than 1,4 million pictures and videos, Pixabay is one of the big free photo resource players on the market. As with the abovementioned services, the pictures on Pixabay can be used for commercial purposes for free, without giving attribution to the creator of the photo. Ref 6. New Old Stock Big fan of black and white pictures? Get a slice of history, free without copyright restrictions from New Old Stock. Ref 7. StyledStock For those who are looking for beautiful, feminine stock photography. Ref 8. BucketListly A collection of over 7000+ travel photos taken by one while he is traveling the world. You can use all the photos for free, however, if you want a higher resolution then you need to request it from the photographer Pete R. Ref 9. Startup Stock Photos Stylish photos were taken from the day to day grind of modern startups. Ref 10. Travel Coffee Book Another travel-related free photo site with a do whatever you want license. Ref In case you are using Espressite you do not have to worry about picking the right hero photo for you, as we do that for you based on your responses. We integrate the api of Unsplash into our website building process making sure that you do not have to spend time browsing through thousands of beautiful photos and make a decision on which one to use. Don't waste your time picking the ideal hero image for your website. Our AI designer will pick the right image based on your personality. Start now for Free!
What is an about us page? In case if you are running solo, an about me page. This is the page where you show the visitors the most important milestones and achievements of your business that is relevant to your visitors. If you are struggling to write a customer-focused about us page, then you are in the right place, as in the following pages I will show you how to clearly communicate your values in a few sentences. The customer comes first First and foremost, your message should reflect only one thing, and that is how can you help your customers, and not boasting about your proudest achievement. Forget about the millennial “ME” mentality, this is not the place for that! Don’t get me wrong you can insert where you got your education, but only if it serves the customer. “Little known secret: Your about us page is the most visited webpage after your homepage” Now you know why you shouldn’t neglect preparing a killer about me page for your business. Bringing value to the table Visitors will want to quickly scan and evaluate whether they are in the right place, as they always looking for the right solution for their problems. That is why the number one thing to keep in mind when writing an about us page is, how can you prove to your visitor that you are the solution and he should stop looking elsewhere. Let's say that we are an accounting firm whose main customers are young entrepreneurs who want to change the world with their next startup. In this case, we want to communicate that we have experience working with early-stage startups. Showing them, that we have already seen several of the problems that this kind of businesses can face. The right questions If you were the young hotshot startupper that I have described above, what would you ask while reading that about us page? Questions like: Can they help me? If they can, what makes me sure that they are the right fit for me? The above two questions are the core questions that can be expanded to more sub-questions. By answering just these two, we can write an about us page that increases the probability, that our prospect will convert. Therefore, our accounting firm would describe their about us page in the following way: We are a professional accounting firm who are at the forefront of working with businesses with genuinely interesting business models. Thanks to our extensive experience working with startups, you will only have to focus on building the next big thing that everyone will use, while we handle the non-glamourous aspects of your business. If you are a hotshot startupper who will change the world, then try our services now! As you can see, it is short and right to the point, also you can tell who are we aiming at just by reading it. Let’s jump back into the shoes of our young entrepreneur and read together with the above about us section while asking the core questions. They work mainly with “businesses with interesting business models”, I also have a pretty unique idea, maybe they can help me, so I carry on reading. They have a lot of experience with startups, that is nice, as I am also one. Hmm, that penultimate sentence is what I want to hear, as I don’t want to spend my time working on anything else, other than my product. See what we have done in the last sentence? Now that is called…. Call to action If you are optimizing your sales pages so your visitors will take action, then why are you not doing the same thing with your about us page? With that last sentence, we are making a final, gentle push on the “back” of our visitor to take action. Get your profile pictures the right way If you are working alone, then the about us page becomes an about me page. In this case, having a photo of yourself makes things much more personal. Of course, if you are more than a one-person business, then you should also add the faces of your team members or the logo of your company. Your visitors will have a chance to pair a face with the short story they are reading. Prepare your photos based on the following tutorial. Yes, it’s a tutorial on how to take selfies :) The theme of your about page Apart from the content, the design of your page has some serious effect on the actions that your visitors will take. For example, if you are a prestigious law firm who is using a western like font (e.g. Rio Grande) to communicate the message to your future prospects, then you are doing something wrong. Most of the visitors of your site will not be able to tell what is wrong with your website, but one thing that they will know for sure, that your message is not aligned with your style. Even if you pick the right color for your law firm and want to show potential clients how professional you are, you can easily scare them away with just a mismatched font. That’s why it’s so important to focus on picking the right colors and fonts for your about us page. Take a look at the example of Tesla: The main message of their site shows competence. You can see the font is aligned with the color palette of smooth white and blue, that reflects a high-quality product. As for their secondary message, they communicate excitement because they bring a slice of the future for their raving fans. This excitement can be seen not only from the pictures in the form of a futuristic car but also from the description. You can read more about the color psychology and its effects on the behavior of your visitors here. An example So if we want to maximize the conversion of the potential clients of our hypothetical law firm, we need to pick the color of navy blue. This color shows, that we are a calm, reserved and at the same time modern law firm, who will get the job done in a professional way. In the meantime, our law firm should ditch the western style font and pick one that is in align with the colors we have previously picked. The font called Monserat or Roboto should work, as it exactly communicates the message that we want. If you are using other site builders, then you should read the articles that I have linked above as you will definitely need it to establish the exact style of your business. In case you are not a designer or don’t want to waste time picking the ideal colors and fonts, then you can use Espressite. Espressite is a personality-based website builder, that uses an AI designer, that picks the best colors and fonts for your website. All that just by answering a few this or that questions. Start now for Free!
1. Create a Clear Message Can your visitors determine what your website does in 6 seconds? A great way to test your message is to conduct user interviews. Getting people to come into your office without the slightest knowledge of what your company does would be ideal to do this. Ideal but costly. So instead of asking the user to come into your office, you should grab your laptop or ideally your iPad and head down to the nearest coffee shop. There you can ask the queuing customers about your website. Just show them your website for 6 seconds, then ask them to tell you what they saw in a few sentences. If most of them cannot tell you what your site is about, then you should clear up your message. 2. Pick the Ideal Colors Picking the ideal color theme for our company is vital as it sends a message to your customers. A message via colors that describes the values that your company stands for. For example, the color blue sends a message of trust, stability and serenity. On the other hand, red is all about intensity and energy. Of course, you will need more than one color, therefore you need to pick 2 to 3 colors that will represent your business. There are multiple ways that you can create your own color palette. Analogous Palette: You will have to pick a color and the adjacent of that color to create your color palette. Complementary Palette: Just pick a color, then the opposite of that picked color on the color wheel. Split Palette: Pick a color, then another two that are adjacent to opposite color. Ref There are even more ways to pick a color palette, but in case you don’t want to dive deep into color theory, then you can use Espressite’s artificial designer. It will create a color palette that fits with the message that your business wants to tell the visitors. This, way by only using colors, your visitors will have an idea of what values your company represents. 3. Mobile Optimization With more than 80% of internet users own a mobile phone. According to Google, 61% of them won’t return to a website if they had some trouble with it while visiting. This means, if your site is not optimized for smartphones, then these users will leave your site and will visit a competitor. So to start optimizing your website to mobile devices, you need to: Optimize your pictures: Use images only if necessary and of course optimize their size. If you haven’t done so, you can use Tynipng to compress your JPEG and PNG files. Write only what is needed: Most of the time, mobile users are on the go and have little time to read through all your marketing content. They want to make a decision fast, therefore, to help them you have to write clearly and right to the point. To do this, you can follow the old character rule of Twitter. Tell your message in 140 characters or less. Three seconds As I wrote above, mobile users are on short of time, therefore, they want everything now or really fast. That same rule applies to the loading of your website. If your website is unable to load in three seconds, then the chance that your user will abandon your site increases with every additional second. To test that your site is optimized for smartphones, you should head to Google Website Tester If you don’t want to do all that yourself, then create your websites with Espressite, as all of the websites will be mobile optimized right from the start. Espressite is a personality-based website builder, that uses an AI designer, that picks the best colors and fonts for your website. All that just by answering a few this or that questions. Start now for Free!
When building a business, it is often the case that you only have the budget to create your core product. So you need to spread the word and acquire customers from a near-zero budget. It’s not impossible, as others have done this before you. In the following, you will read 3 ways that can get your first customers. 1. LinkedIn Imagine the last time that someone looked at your LinkedIn profile. What did you do? As humans are curious in nature, you most probably looked who looked at your profile. Imagine that you are looking at hundreds of profiles a day, even invite them to connect with you. Can you do this? Sure, you can sit down in front of your computer and start doing this in manually. Fortunately, as with anything in 2018 you can automate this. Meet Leonard Leonard is a chrome extension that will: - Build your network automatically by sending hundreds of personalized connection requests, - Send unlimited numbers of InMails to people outside of your network, - With the profile viewer, you can automatically visit hundreds of profiles every day so you can make them aware of your product or service. All that for free. 2. Instagram We all know that you can leverage Instagram to get new customers if you have a fancy/good looking product. You can utilize the power of Instagram even if you have a service to offer. Just need to find your ideal audience and the content they are interested in. Know your analytics As you know, your Instagram profile page is your homepage, therefore, it is vital that you have a converting bio. But when it comes to analyzing your visitors coming from various sources, you can do one neat trick to track visitors from Instagram. That trick is, creating a subdomain like "www.mycompany/go" and place it in your bio. In case you do not have a memorable company name you can use bit.ly and purchase a shortened link. Take a look at how Entrepreneur magazine does this: They even create a new link for every new article and update their bio with it. The best news is that from March 2018, your bio can contain one clickable link, also you can use a “#” or “@” to direct your visitors to landing pages or branded hashtags. Hashtags all around To find the right hashtags for your content, you only need your phone. Let’s stay with the abovementioned entrepreneur account. They are an online magazine for entrepreneurs, so the hashtags they are using are #startuplife #fempreneur #entrepreneurs etc. As a new feature in 2018, you can now follow hashtags on Instagram. It is pretty much the same as following a user’s profile. The best thing about this is when you follow a hashtag, a new set of relevant hashtags will be shown to you. This way you can go down the rabbit hole and find most of the hashtags that are relevant for you. One quick note, you should not use the same hashtags with every post. So switch them up for each post, then the Instagram algorithm will not see it as a spam. Creating Instagram posts To create your posts faster, you need to use Canva which is a great tool for creating Instagram posts. There are plenty of templates, backgrounds and fonts which will help you to create the perfect post. Posting your content One rule that you should follow when posting your content is consistency. Make a plan on how often you post your content and stick to it. It is recommended that you post at least one post a day but in case you can generate content even faster, a 3-5 post per day can give you better results. This means a lot of work but you can automatize it with services like Buffer or Later. They will help you to schedule your posts so you don’t have to use your phone to post a picture anymore. One thing you can do is creating content that can be reposted at a later date, for example, if you have a month of worthy content, then you can easily repost the same pictures without anyone noticing it. Take note, that consistency is key. If you post 3 pictures every day and suddenly post 1 picture every two days, then the Instagram algorithm will notice this and may penalize you in decreased traffic. How to post You should always stick to a message that relates to your picture and only include a few relevant hashtags. After you have posted your picture, comment on your post and include a few relevant hashtags, this way you can maximize your reach without being too spammy. As always, do not use the same hashtags with every post, use services like Later that will help you create a list of hashtags that can be used with just a tap of a button. Get more followers the manual way Like,Like,Comment There is the famous like, like, comment strategy that simply means after finding a relevant account, you should like two of their pictures and then make a comment on one of them. As an added bonus you can even follow them, which will increase the chance that they will follow you back. $1.80 strategy by Gary V This strategy is very simple, find the top 9 trending posts for 10 different hashtags that are relevant for you, then drop your “two cents” thoughts (comments) related to them. So the $1.80 is 0.02 (your two cent opinion) x (the number of trending posts) 9 = 0.18 then this is multiplied by the number of hashtags 10. It is a free and very powerful strategy that even shows your knowledge in the related field, but make sure that your comments are helpful. Get more likes and followers with the automated way By using automated services like Socialfrift you can create a set it and forget it system that will interact with potential followers. It can help your user base growth 24/7 so it works even when you sleep. 3. Utilizing the power of Quora to generate more leads Customers are always searching for answers to their problems. They ask questions in forums or sites like Quora, which is a site dedicated to helping people by answering their questions. With it’s more than 190 million active users a month, there is a high chance that somebody asked a question related to what your product solves. It’s a great way to put the spotlight on you as the business who solves the problem of a potential customer. Let’s imagine that you have a problem and want an answer, you type your question into Google and one of the first results will be a Quora answer. That’s how powerful the biggest Q&A platform is. In light of this, no matter what kind of product or services you are selling, you will find dozens of relevant questions related to it. What can you get by answering Quora questions: - With over 29 million people reached monthly in the US alone, you will get a hefty exposure, - Build up a reputation in your related field, - Also, you can use it as a marketing research tool by asking questions yourself. After signing up for a Quora account, you should start optimizing your profile by filling up your bio with information like clickable links and your fields of expertise. Last but not least, do not forget to link your social media profiles, like LinkedIn, Facebook and Twitter accounts, this will make visitors easier to find you. Next, start following topics that are relevant to you, then scan for questions that brings you the best value for your time. The following rules will help you to identify the best questions: - It should have a higher number of followers compared to the number of answers provided, - Also, it should have a lot of followers who are interested in an answer, - Should be a recent question. To gather answer worthy questions, you can click on “Answer” then, “ Answer later”. Time for an answer Always follow the KISS rule, that is, Keep It Simple Stupid. This means writing a step-by-step answer that guides the reader through his problem. You will not only make your answer easier to read, but also makes it more probable that it will be upvoted. A word of warning: Do not spam an answer with your own links as your question will be downvoted. Make sure that your answer is helpful and relevant, if it is, then you can mention your service and insert only one link at the bottom of your answer. Also, try to include outside links into your answer, this way mentioning your service will not look like a self-promotion. Getting upvotes After you have perfected your answers, make sure that you ask your friends and followers for upvotes. Don’t have a website yet? With the help of artificial intelligence, you can generate one based on your personality in just a coffee break. Start Now For Free!