Top 3 landing page builders to validate your idea in 2018

2018-07-19 13:24:54
(Miklos Kekkoi)

Ever had an idea that you wanted to test without spending too much time on validation?

Fortunately, building a website can help you with that. You can set up a one-page website, called a landing page using your own domain, all that, without any coding skills.

As the user’s attention span is getting lower every few years (now it’s around 8 seconds), you have to grab their attention before they get bored and leave your site. Landing pages are optimized just for that, by using short messages and pictures, that will get straight to the point.

Below, I’ll show you 3 of the best landing page builders on the market, that you should be using in 2018.



With more than 200+ customizable, mobile-optimized templates, Instapage is one of the go-to tools, when it comes to landing page building.



Let’s take a look at the features that Instapage can offer to us.


Analytics Integration

One powerful feature of Instapage is the ability to integrate your landing page with Google platforms, like Analytics and AdWords. This way you can track your cost-per-visitor and leads in real-time.



While we are talking about Adwords, with Instapage you can even drop-in a pixel to track every external conversion. With this, you can use Facebook Ads to retarget those visitors, who didn’t initially converted on your website.



You can build your own landing page with the help of Instapage’s so-called Instablocks. These are individual pre-designed page blocks, like headers, pricing tables etc.

By dragging and dropping these, you can set-up your landing page in no time. If you cannot find the right block among the thousands of block templates, then you can create your very own one.


Test, Test, Test

One more handy feature for those who like to test their landing page is the ability to revert to an earlier version of the webpage.

Also, you will get heatmaps integrated into your landing page, so you don’t have to use any 3rd party apps, like Hotjar.

With the help of Heatmaps, you will know what the visitors are doing on your website by tracking mouse movement, clicks and scroll depth. In case you were not familiar with heatmaps before, then from now on, you will never build a landing page without using one.

While we are talking about testing and optimization, with Instapages you will have the ability to test the conversion rate of multiple variations, like design, layout and content of your website.


Capturing that lead

With the help of customizable forms, you can get more information from your visitors, apart from just a single email. Of course, the information can be sent to your favorite marketing applications, like Mailchimp, Salesforce etc. 

Also, you can use the integrated exit-intent popups with your landing pages to give your visitors a last chance to sign-up.



All that great feature comes for 129 USD per month or if you opt-in for the yearly plan, then it only sets you back 99 USD per month with 14 days of free trial.


Ship by Product Hunt

In case you have the budget and want to be seen by thousands of early adopters, you gotta use Product Hunt’s very own landing page builder called Ship.


Ship by Product Hunt Landing Picture

Apart from collecting sign-ups in the form of emails, it comes with embeddable widgets. One of them is the direct messaging function that lets you start a conversation with a visitor as soon as he lands on your landing page.


Of course, you will get basic things, like analytics to track the effectiveness of your site and the ability to integrate thousands of web apps, like mailchimp or Zapier.


One of the best features of Ship is, that you can A/B test your landing page’s content. So if you are not sure that your catchy title will grab the attention of your visitors, then you can always test an alternative one.


What is the biggest problem of any entrepreneur who wants to validate his/her idea?


If you said, getting traffic, then you are right.


Now you’re thinking that Ship can solve this problem too :)


You’re absolutely right.


Being in the Spotlight

As you have already guessed it, Ship’s best feature is that your landing page will be showcased on the Product Hunt homepage as a featured product. 

In case you don’t know what Product Hunt is, then let me tell you that, it is the go-to page of every early adopter who are anxiously waiting to get their hands on the newest, shiniest beta products on the market.


Just think about it, getting in front of thousands of early adopters is priceless.


While we’re at it, let’s talk about pricing. You can start a basic account for free, but you will only get a simple landing page with an email form. If you want to get featured, run surveys and get unlimited chat messages with your subscribers, then you need to go pro for 79 USD per month.


There is even a higher tier, where you can use A/B testing, integrate web apps and analytics. Apart from these, you will be able to use Clearbit, which will help you identify your signed-up visitors. But this comes at a price of 249 USD per month. Of course, you can pay a yearly fee, which will cost you 199 per month.



More than 125 templates, each customizable with the help of a drag and drop builder, you can build your very own mobile-optimized landing page in minutes without any coding skills.

Unbounce Landing Page Picture


One of the most notable feature of Unbounce is the dynamics text replacement. This will help you to replace content, like the header title, based on the search query of the user.


Sticky Bars and Lightboxes

Apart from the ability of using timed popups that makes sure that your visitor gets the intended message after a set of time delay, you can increase the conversion with the less intrusive sticky bars.

Sticky bars are useful if you want to pass a message about an important announcement while the visitor is scrolling through your landing page.

These sticky bars and the traditional popups can be scheduled and targeted by URL, Location and even based on Cookies.


Of course, leads captured with these tools can be passed into your favorite analytics and marketing tools. You can even create stylish Lightboxes, that will help maintaining the style of your landing page while improving the user experience. This is done by, hiding the lead generation form until the user is committed to taking the necessary action, like clicking on a button.


As with the previously mentioned landing page builder tools, Unbounce also gives you the ability to:

  • test your ideas with the help of A/B testing,

  • get real-time data by connecting with your Google Analytics,

  • style custom made lead generation forms.



You can start with a free 30-day trial before you commit to one of the pro plans, that starts from 99 USD per month up to 499 USD per month. As always, in case you opt-in to use the yearly plans, you can save a few dollars per month.


There you go, these are the top 3 landing pages for validating your ideas. They are good but a little pricey. Fortunately, you can test your ideas even faster and for free with Espressite.


Thanks to our AI-powered designer, you can set up your landing page for free in just a coffee break. Best of all, you don’t have to learn anything new in the process. You’ll feel like you are talking with your very own web designer while sipping your espresso. Start now for Free!


Now it’s your turn to choose from one of them and start validating your idea.