Can your visitors determine what your website does in 6 seconds?
A great way to test your message is to conduct user interviews.
Getting people to come into your office without the slightest knowledge of what your company does would be ideal to do this. Ideal but costly.
So instead of asking the user to come into your office, you should grab your laptop or ideally your iPad and head down to the nearest coffee shop.
There you can ask the queuing customers about your website.
Just show them your website for 6 seconds, then ask them to tell you what they saw in a few sentences.
If most of them cannot tell you what your site is about, then you should clear up your message.
Picking the ideal color theme for our company is vital as it sends a message to your customers.
A message via colors that describes the values that your company stands for.
For example, the color blue sends a message of trust, stability and serenity.
On the other hand, red is all about intensity and energy.
Of course, you will need more than one color, therefore you need to pick 2 to 3 colors that will represent your business.
There are multiple ways that you can create your own color palette.
Analogous Palette: You will have to pick a color and the adjacent of that color to create your color palette.
Complementary Palette: Just pick a color, then the opposite of that picked color on the color wheel.
Split Palette: Pick a color, then another two that are adjacent to opposite color.
There are even more ways to pick a color palette, but in case you don’t want to dive deep into color theory, then you can use Espressite’s artificial designer.
It will create a color palette that fits with the message that your business wants to tell the visitors.
This, way by only using colors, your visitors will have an idea of what values your company represents.
With more than 80% of internet users own a mobile phone.
According to Google, 61% of them won’t return to a website if they had some trouble with it while visiting.
This means, if your site is not optimized for smartphones, then these users will leave your site and will visit a competitor.
So to start optimizing your website to mobile devices, you need to:
Optimize your pictures: Use images only if necessary and of course optimize their size. If you haven’t done so, you can use Tynipng to compress your JPEG and PNG files.
Write only what is needed: Most of the time, mobile users are on the go and have little time to read through all your marketing content. They want to make a decision fast, therefore, to help them you have to write clearly and right to the point. To do this, you can follow the old character rule of Twitter. Tell your message in 140 characters or less.
As I wrote above, mobile users are on short of time, therefore, they want everything now or really fast.
That same rule applies to the loading of your website.
If your website is unable to load in three seconds, then the chance that your user will abandon your site increases with every additional second.
To test that your site is optimized for smartphones, you should head to Google Website Tester
If you don’t want to do all that yourself, then create your websites with Espressite, as all of the websites will be mobile optimized right from the start.
Espressite is a personality-based website builder, that uses an AI designer, that picks the best colors and fonts for your website. All that just by answering a few this or that questions. Start now for Free!